GUM by Gianni Chiarini Design is a brand born in Florence from the desire to produce something unseen and above all a different product. Gianni Chiarini, creative director of the brand, has created bags with known lines, say iconic, but produced with materials normally used for other product categories. Thus GUM was born, a bag with classic shapes but declined with unusual materials and with refined and unusual prints.
The GUM bags have sprung up in a short time at the top of the list of must have in the most exclusive stores and customers' desires! The GUM woman is easy, chic, grunge, funky, rock, trendy, funny! A GUM accessory has a recognizable personality and above all it is never trivial!
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